In this assignment the goal was to create a direct mail piece. In this case basically a post card that a company mails to people in it’s client database with information that changes depending on the client. At least two elements were to change depending on who the mailer went to, excluding the address of course. I chose to do mine for the Louisburg Animal Clinic. Special variable data software would be used to pull information from an excel spreadsheet (“database”) and create a unique print for each client.
My database of clients was divided by one major factor; dog or cat. If you were in the database as a dog owner, the picture on the front of your mailer would be a dog. If you were a cat owner, you would get a picture of a cat. On the back, dog information would be included for dog owners and cat information for cat owners. Another element that would change is a variable for the pet’s name on the back of the card.
My direct mail piece is sized at 8” by 5” with a 1/8” bleed.