The assignment here was to design a set of ads for a publication. The publication I chose to go with was the Aspen Music Festival program book because the ads that I wanted to produce were for the Bach Stradivarius trumpet. The product and event fit together very nicely.
My target audience for this ad is musicians (or more specifically trumpet players or teachers) who take music seriously and are willing to pay more for a high quality product. Most of the people at the festival where the program will be handed out already know where and how to obtain a musical interest, so my call to action is simply to generate interest and check out the website if you want more information.
Trim size for full page ad: 8.375” x 10.875” with 1/4” bleed
Size for 1/3 page ad: 2.31” x 9.75” with no bleed