Monday, November 15, 2010

Presentation on Emerging Media

I attended the VML presentation by Joe Grigsby at the FSRTC. VML strives to deliver creative solutions at the intersection of marketing and technology. This presentation was about emerging media, primarily social and mobile. Emerging media can basically be defined as consumer behavior trends that transform how people connect to content, to each other, and to the broader society. There are basically two main categories: Social and Mobile.

Social media

In 2010 66% of all media is digital and 76% of people with broadband internet connections contribute to social media via Facebook, YouTube, Twitter, or any other number of social media outlets. An interesting piece of information included in the presentation was that if Facebook were considered a country with number of active users as its population, it would be the third largest country in the world. Grigsby talked about how companies are getting involved in the social media scene with facebook identities, twitter accounts, blogs, etc. Southwest airlines has an entire team of full time employees who manage the company’s online presence. Some companies shy away from social media and would rather put all their focus on traditional marketing as if too avoid potential negative feedback. The truth is that consumers will talk about a company within social networking whether the company is directly involved or not, so why not get involved? Give thanks for positive comments and try to fix the problems of those who aren’t so satisfied with your goods or services. A company can use social media and social networking to help drive consumer behavior. People will always trust other people like themselves more than traditional advertising, so if you have real people posting positive things on your facebook page it can make a world of difference.


14% of teenagers can text blindfolded, this just goes to show you how important the mobile world and market is becoming. Faster network speeds, coupled with better devices and flat rate data plans, leads to mass market value adoption. By 2011 there will be more smart phones in use than regular feature phones and 32% of internet traffic will be mobile. With newer and better phones coming out every day and devices like the iPad taking the market by storm mobile media will only continue to grow.

Even though it may not seem like it, social and mobile media are still relatively new ideas. Many companies have not embraced them yet to their full potential. The companies who embrace this idea now, who have mobile friendly websites or phone apps and have a facebook page you can like, are the one’s who will likely be the most successful.

Tuesday, November 2, 2010

Newspaper Ad Design

Target Audience: With my newspaper ads I am attempting to go after two different demographics. My first ad, which is a bit smaller with all text and a discount offer, is aimed at a older and more traditional crowd as well as lower income. The purpose of this ad is not to show that we take great pictures, but to entice people to come to our website and see what they can get for the money. My second ad was larger with an illustration of CDs, a computer, and a photo album with the tagline “On Disk. Online. In Print.”. The reason I did this was to let people know that unlike an overwhelming majority of photography companies, we will give you a CD with digital files as well as an online gallery of your photos. The target audience here is younger and more tech savvy people who that would appeal to. The reason I didn’t want to use pictures in the ads is because they would not print nicely on newsprint.

Call to Action: My call to action is the same in both ads despite the different target audiences: go to our website. The website is the only means of communication or location listed and this is done intentionally. When people go to the site they will be able to see all kinds of examples of our work and get contact and pricing information whenever they want, night or day.

3 x 6 = 18 x $4 = $72 for a 5.75” by 6” ad
2 x 3 = 6 x $4 = $24 for a 3.79” by 3” ad

Totals $96 dollars, total budget was $100.

Production Schedule:
October 7, 2010: Start project, begin thinking about theme and budget.
October 12, 2010: Have theme for ad decided, ad amount and sizes as well.
October 14, 2010: Thumbnails and roughs of ad design completed.
October 19, 2010: Create digital files
October 21, 2010: Finish up digital files
October 26, 2010: On screen critique
October 28, 2010: Revise and turn in files

Monday, November 1, 2010

Brendan Murphy

In 1985 Brendan Murphy came to Pittsburg State University on a track scholarship. He then decided to become a Commercial Graphics major, in fear of getting hurt as an athlete. This decision ended up leading to a very successful career in the graphics industry. On October 15th Murphy came back to PSU to give a symposium, but unfortunately I was unable to attend due to a class conflict. I was able to get a few notes from people who did attend, but mostly just a few quotes and facts.

If there’s one thing about Murphy’s success that is inspiring to me more than anything it’s that a student from a relatively small university in south east Kansas can get so far in the industry. This says to me that employers care more about what you have to offer than where your diploma came from and I like that idea. Sure, I love Pitt State, but I don’t expect many people to recognize or know of it outside this area.

Murphy also seemed to have talked about writing a typography quite a bit. I never thought about the use of technical writing in the graphics field before, but it’s a cool thing to think about. I enjoy writing and even though it may not always be fun, I like the idea of getting to use writing as well as graphic design when working. Now, about typography, this seems to be something stressed in all our classes at Pitt State as well as by industry professionals like Murphy. I am confused why the department decided we didn’t need a typography class anymore. I would love to take a typography class, especially considering how important it seems to be. It seems to me like this should be a class everyone in GIT should have to take early on, like page layout and image comp.

I wish I would have been able to attend this symposium, from what I have seen of notes and other student blogs it seems like Murphy had some interesting things to say that might not be what most speakers talk about.